Touchdowns, Terabytes, and Technology: Super Bowl 2025 in The Big Easy

When Super Bowl LIX takes place in New Orleans on February 9, 2025, it will not only be a celebration of American football but also a testament to the power of technology in sports. New Orleans, a city that has hosted more Super Bowls than any other except Miami, will showcase how the NFL and Amazon Web Services (AWS) are taking the game experience to a new level with advanced statistics, artificial intelligence, and cloud computing. From Next Gen Stats analyzing every play in real-time to the integration of generative AI for content production, AWS will be behind every key moment of the game. In this fusion of history and modernity, New Orleans will be more than just the host of a major sporting event — it will be the epicenter of a technological revolution in football.

The NFL and AWS have been collaborating since 2017, focusing on technological innovations to enhance the game. In September 2024, both organizations announced the expansion of their partnership, introducing new generative AI applications to optimize internal efficiency within NFL Media.

While specific figures on the investment in technology for Super Bowl LIX have not been disclosed, the NFL and AWS are clearly committed to integrating cutting-edge solutions to enrich the fan experience and streamline internal operations. This collaboration includes the development of advanced metrics such as Tackle Probability, which uses machine learning models to predict the likelihood of a defender making a tackle in a given situation.

The NFL organizes the Big Data Bowl, an annual competition organized in collaboration with AWS. Analysts, data scientists, and sports enthusiasts use Next Gen Stats and machine learning techniques to develop new metrics and analytical models that enhance game understanding.

The competition gathers real-time data on player and ball positioning and movement on the field. Participants present innovative solutions to improve tactical analysis, player performance evaluation, and team strategies. It is the power of big data meeting the passion for sports.

I wouldn’t say the NFL is a local tradition, but it has been gaining traction in Latin America — even for people like me, who initially tuned in out of curiosity about its large-scale technological impact. And so, between touchdowns and terabytes, Super Bowl LIX in The Big Easy will not only remind us why football is a global spectacle but also how technology is transforming the way we experience it. AWS and the NFL have turned every play into an ocean of data, where artificial intelligence and predictive analytics make numbers an integral part of the team.

For some, the Super Bowl is the perfect excuse for a gathering with friends, wings, and beer. For others, it’s a masterclass in real-time strategy and data analysis. And for the most forward-thinking, it’s proof that the future of sports is written in the cloud.

So, on February 9, 2025, as the ball flies through the air at Caesars Superdome, remember: behind every pass, every tackle, and every accurate prediction, there is a bit of science, a touch of magic, and countless lines of code. Let the game begin! 🏈🚀